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Marketing Your CTE Program

The Association for Career and Technical Education does not endorse
any third-party statements or techniques in particular—for details,
please contact koshinskie@acteonline.org.

 

What is CTE Month®?

CTE (Career and Technical Education) Month is a public awareness campaign that takes place each year in February.  It is a great opportunity to celebrate Career and Technical Education and the achievements and accomplishments of CTE programs across Nebraska and the U.S. Led by a variety of CTE groups and spearheaded by the Association for Career and Technical Education (ACTE), the month is organized around a tagline. CTE Month 2018, with its tagline of “Prepared Student. Great Futures.” gives you the chance to inform others of the innovation and excellence that exists within your local CTE programs and raise awareness of the crucial role that CTE plays in readying our students for careers and our nation for economic success.

How Can YOU Raise Awareness for CTE Month?

This is YOUR chance to raise awareness of your work and that of other CTE educators.  Engage all your stakeholders in the CTE conversation, from students to policymakers. Your target audiences want to know about local CTE programs as well as statewide programs.  Refine your messages to reflect that!

Resources have been developed by Nebraska Career Education, the Association for Career and Technical Education, and AdvanceCTE to help local Career and Technical educators develop and conduct activities that promote the benefits of CTE, success stories, and program achievements during CTE Month.


“Show Us Your CTE” Video

February is National Career and Technical Education Month. To kick off CTE month we want to ask for your help showcasing it to the rest of the nation with a “Show Us Your CTE” video!  Grab your phone and make some videos – 30 seconds or less – that highlight what CTE looks like in your school, classroom or community.  Then tweet out your video with the hashtag #NECTE now through February 20th. 

Some possible prompts to get you started might be:
What CTE means to me:
                  I love CTE because:
                  CTE has helped me:
                 
CTE in the community:
                  CTE in our School:

Don’t forget to add a geofilter for your school or community so everyone knows where you are!
At the end of the month we will compile the best of the videos to promote CTE all year long.


Resources

2018 CTE Month PowerPoint Template
Use this PowerPoint template to provide your stakeholders an overview of Nebraska’s Career Education System and promote the great work happening in your area.

Nebraska Career Education Outcomes & Insights: Data and Research
Showcase Nebraska’s CTE student population and their performance in multiple areas.

Nebraska Career Education Model and System Overview (NCE Primer)
Learn about the incredible things happening throughout Nebraska in Career Education.

Nebraska Career Education Programs of Study 2017-2018
View the current State Model Programs of Study in Nebraska for all six career fields.

Nebraska Career Tours Flyer

How can I get involved in CTE Month?
Capitalize on the many opportunities educators, students, administrators, counselors, parents, and businesses have to get involved during CTE month.

CTE Month 2018 Video PSA Contest
View ACTE’s CTE Month 2017 Video Public Service Announcement contest winners.

CTE Month 2018 logo (for download)

Communicating with the Media
Tell your story about the innovation and leadership in your CTE classrooms during CTE Month.

Engaging Policymakers
Engage your elected representatives, including mayors, city managers, county executives, state legislators, governors, and Congress.

Working with Business and Industry Leaders
Engage with business leaders in your area during CTE Month to strengthen the mutually beneficial partnership between business/industry and education.

YOUR NCE Story
Identify helpful ways to tell your story and how it relates to the vision and mission of Nebraska Career Education.

CTE Month Success Stories
See how other educational institutions, businesses, and governments all over the country held events during CTE Month.