|
Thematic Unit Title:
|
Advertising
|
|
Subject:
|
Advertising
|
|
Goals:
|
1. Communicate in Languages Other than English
2. Gain knowledge and Understanding of Other Cultures
4. Develop Insight into the Nature of Language and Culture
|
|
Standards:
|
1.3 Students convey information, concepts, and ideas to listeners and readers for a variety of purposes.
2.2 Students demonstrate an understanding of the relationship between the perspectives and products/contributions of the cultures studied.
4.2 Students recognize that cultures use different patterns of interaction and can apply this knowledge to their own culture.
|
|
Contexts\Outcomes:
|
Students recognize that cultures use different patterns of advertising and can apply this knowledge to their own culture.
|
|
Progress Indicators Goal 1:
|
1.2C Derive meaning from selected authentic materials.
1.3E Present prepared material to an audience.
1.2C Read and respond to developmentally appropriate material.
|
|
Progress Indicators Goal 2:
|
2.2B Identify and explain how the needs, behaviors and beliefs of the culture that are reflected in the products/contributions of the culture.
|
|
Progress Indicators Goal 3:
|
|
|
Progress Indicators Goal 4:
|
4.2A Identify the similarities and differences between the target culture(s) and the student’s own culture using evidence from authentic sources.
|
|
Progress Indicators Goal 5:
|
|
|
Essential Skills\Knowledge:
|
Vocabulary of products
Advertising strategies
Techniques of presentation format: PowerPoint, videotape
Knowledge of cultural practices
Command forma of verbs
|
|
Assessments:
|
Quiz over ad techniques.
Written analysis of a favorite commercial ad in our culture using criteria.
Peer evaluation of ads using rubrics.
Visual ad for a magazine including budget for producing the ad.
Oral Presentations:
Radio Jingle
Video ad for a magazine including budget for producing the ad
Comprehensive Ad Campaign
|
|
Instructional Strategies:
|
Pair Activities:
Students in pairs create a radio jingle for a product.
Students design a magazine ad and create a budget for producing the ad.
Graphic Organizers:
Students analyze and graph or chart the cost of advertising in U.S. vs. a foreign country.
Students compare/contrast commercial vs. public service ad. Does same criteria apply?
Students compare/contrast their budget to actual cost of ad.
Cooperative Learning:
Students work in groups to analyze a public service ad on ecology.
View videotape on bloopers – Class discussion “Why ads don’t translate culturally.”
Talking carousel of peer reaction to these commercials.
WWW Searches:
The cost of advertising in U.S. vs. a foreign country.
Use of Multimedia Programs/Role Playing
Students create and videotape a commercial using appropriate product and technique.
|
|
Resources:
|
Videotapes
Internet
Foreign and American commercials and magazines
|
|
Other Resources:
|
|
