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Advertising

Thematic Unit Title:

 

Advertising

Subject:

Advertising

Goals:

1. Communicate in Languages Other than English
2. Gain knowledge and Understanding of Other Cultures
4. Develop Insight into the Nature of Language and Culture

Standards:

1.3 Students convey information, concepts, and ideas to listeners and readers for a variety of purposes.
2.2 Students demonstrate an understanding of the relationship between the perspectives and products/contributions of the cultures studied.
4.2 Students recognize that cultures use different patterns of interaction and can apply this knowledge to their own culture.

Contexts\Outcomes:

Students recognize that cultures use different patterns of advertising and can apply this knowledge to their own culture.

Progress Indicators Goal 1:

 

1.2C Derive meaning from selected authentic materials.
1.3E Present prepared material to an audience.
1.2C Read and respond to developmentally appropriate material.

Progress Indicators Goal 2:

 

2.2B Identify and explain how the needs, behaviors and beliefs of the culture that are reflected in the products/contributions of the culture.

Progress Indicators Goal 3:

 

Progress Indicators Goal 4:

 

4.2A Identify the similarities and differences between the target culture(s) and the student’s own culture using evidence from authentic sources.

Progress Indicators Goal 5:

 

Essential Skills\Knowledge:

 

Vocabulary of products
Advertising strategies
Techniques of presentation format: PowerPoint, videotape
Knowledge of cultural practices
Command forma of verbs

Assessments:

Quiz over ad techniques.
Written analysis of a favorite commercial ad in our culture using criteria.
Peer evaluation of ads using rubrics.
Visual ad for a magazine including budget for producing the ad.
Oral Presentations:
Radio Jingle
Video ad for a magazine including budget for producing the ad
Comprehensive Ad Campaign

Instructional Strategies:

 

Pair Activities:
Students in pairs create a radio jingle for a product.
Students design a magazine ad and create a budget for producing the ad.
Graphic Organizers:
Students analyze and graph or chart the cost of advertising in U.S. vs. a foreign country.
Students compare/contrast commercial vs. public service ad. Does same criteria apply?
Students compare/contrast their budget to actual cost of ad.
Cooperative Learning:
Students work in groups to analyze a public service ad on ecology.
View videotape on bloopers – Class discussion “Why ads don’t translate culturally.”
Talking carousel of peer reaction to these commercials.
WWW Searches:
The cost of advertising in U.S. vs. a foreign country.
Use of Multimedia Programs/Role Playing
Students create and videotape a commercial using appropriate product and technique.

Resources:

Videotapes
Internet
Foreign and American commercials and magazines

Other Resources: