Thematic Unit Title:
1. Communicate in Languages Other than English
2. Gain knowledge and Understanding of Other Cultures
4. Develop Insight into the Nature of Language and Culture
1.3 Students convey information, concepts, and ideas to listeners and readers for a variety of purposes.
2.2 Students demonstrate an understanding of the relationship between the perspectives and products/contributions of the cultures studied.
4.2 Students recognize that cultures use different patterns of interaction and can apply this knowledge to their own culture.
Students recognize that cultures use different patterns of advertising and can apply this knowledge to their own culture.
Progress Indicators Goal 1:
1.2C Derive meaning from selected authentic materials.
1.3E Present prepared material to an audience.
1.2C Read and respond to developmentally appropriate material.
Progress Indicators Goal 2:
2.2B Identify and explain how the needs, behaviors and beliefs of the culture that are reflected in the products/contributions of the culture.
Progress Indicators Goal 3:
Progress Indicators Goal 4:
4.2A Identify the similarities and differences between the target culture(s) and the student’s own culture using evidence from authentic sources.
Progress Indicators Goal 5:
Vocabulary of products
Techniques of presentation format: PowerPoint, videotape
Knowledge of cultural practices
Command forma of verbs
Quiz over ad techniques.
Written analysis of a favorite commercial ad in our culture using criteria.
Peer evaluation of ads using rubrics.
Visual ad for a magazine including budget for producing the ad.
Video ad for a magazine including budget for producing the ad
Comprehensive Ad Campaign
Students in pairs create a radio jingle for a product.
Students design a magazine ad and create a budget for producing the ad.
Students analyze and graph or chart the cost of advertising in U.S. vs. a foreign country.
Students compare/contrast commercial vs. public service ad. Does same criteria apply?
Students compare/contrast their budget to actual cost of ad.
Students work in groups to analyze a public service ad on ecology.
View videotape on bloopers – Class discussion “Why ads don’t translate culturally.”
Talking carousel of peer reaction to these commercials.
The cost of advertising in U.S. vs. a foreign country.
Use of Multimedia Programs/Role Playing
Students create and videotape a commercial using appropriate product and technique.
Foreign and American commercials and magazines