Subject:

Advertising

Thematic Scenario:

Advertising

Contexts\Outcomes:

Students recognize that cultures use different patterns of advertising and can apply this knowledge to their own culture.

Learn from Selected Countries/Cultures:

Vocabulary of products
Advertising strategies
Knowledge of cultural practices

Strategies:

Pair Activities:
Students in pairs create a radio jingle for a product from a specific country.
Students design a magazine ad and create a budget for producing the ad.
Graphic Organizers:
Students analyze and graph or chart the cost of advertising in U.S. vs. a foreign country.
Students compare/contrast commercial from other countries.
Students compare/contrast budgets to actual cost of ad.
Cooperative Learning:
Students work in groups to analyze public service ads from other countries.
View international ads on web. Do ads translate culturally?
Talking carousel of peer reaction to these commercials.
Research the cost of advertising in U.S. vs. a foreign country.
Use of Multimedia Programs/Role Playing.
Students create and videotape a commercial using appropriate product and techniques from other countries.

Assessments: Written analysis of a favorite commercial ad in our culture using criteria.
Peer evaluation of ads using rubrics.
Visual ad for a magazine including budget for producing the ad.
Oral Presentations: Techniques of presentation format: PowerPoint, videotape
Radio Jingle
Video ad for a magazine including budget for producing the ad
Comprehensive Ad Campaign

Resources:

Videotapes
Internet
Foreign and American commercials and magazines